Digital Conference Agenda

1:00 pm - 5:30 pm CET      |      7:00 am - 11:30 am EDT

* Please note that the following agenda timings are Central European Time.  

For Eastern Daylight Times, please download the full event guide here




To kickstart the 2nd day, this is your opportunity to book 1-2-1 or group meetings with industry peers and take a tour of our virtual exhibition to see what solution-provider can solve your greatest challenges.

1:55 pm Chair’s Recap & Opening Remarks

2:00 pm Collaborative Panel: Automating the Process of Cost Engineering: Integrated Systems for Workflow Efficiency


• Building a software infrastructure customised to your business that integrates with your cost engineering process
• Improving the project lifecycle management to stay interconnected through one database
• Developing stable results that answer speculations early on using product validation methodology

2:30 pm Enterprise Product Costing Beyond the Product – The Importance of Project, Service and Software Costs


  • The automotive software market will grow rapidly by the impact of the ACES trends.
  • Cost calculation is already complex today: New aspects such as the lifecycle approach to software development, XaaS and MRO must be considered for valid cost estimates and quotations.
  • A global costing approach helps to understand cost structures, achieve cost transparency, and increase the profitability of projects, services, and software.

2:40 pm Utilising Innovation to Transform the Role of the Cost Engineer from Doing Repetitive Tasks to Challenging Business Partners

  • Dirk Drechsel Head of Digital Transformation at Cost Controlling, Mercedes-Benz


• Highlighting the advantages of automating data to improve cost estimation and maximise the cost estimation team’s time
• Transitioning from Excel, PowerPoint and manual tasks to automated processes and a digital cost controlling infrastructure to focus all attention on negotiation with production and service units
• Refocusing the work of a cost engineer away from simple cost aggregation to have a prominent role in steering financial targets and outcome



Grab a quick cup of coffee from the comfort of your own kitchen and jump straight into this exclusive virtual speed networking! This session is the ideal opportunity to meet face-to-face and establish meaningful business relationships.

3:30 pm Understanding Development Costs for Software Calculation


  • How to calculate costs for new software, software development and understanding the different inputs that affect software
  • Dealing with decreasing market prices and increasing development costs in electronics: how to stay competitive
  • Approaching each software with a unique cost method: why embedded software, security software and entertainment software should have a different method of cost analysis

4:00 pm Automotive Software Estimation: Using the Lessons We Learned in Hardware

  • David Tween Business Manager, PRICE Systems International


• Understanding the software in detail to produce a credible cost estimate
• Estimating the should cost of software: discovering the common trends between hardware and software
• The key to success: Reapplying cost control from hardware to software to ensure accuracy

4:20 pm Live Q&A

4:40 pm Closing Keynote: The Future: How Autonomous & Electric Vehicles will Impact Cost Engineering


• Looking into the future automotive industry
• Understanding the potential cost drivers and cost savers for autonomous and electric vehicles
• Comparing data on the cost of electronic components

5:00 pm Chair’s Closing Remarks

5:10 pm End of Conference Day Two